Regional Cooperative Tourism Program 2017–2019 Biennium in Review
RCTP 2017–2019 Biennium in Review
The following is a synopsis that highlights catalytic and impactful programming and investments associated with the 2017-2019 biennium of the Regional Cooperative Tourism Program.
What is RCTP?
Travel Oregon’s Regional Cooperative Tourism Program (RCTP) dedicates 20% of the State’s Transient Lodging Tax (TLT) into regional tourism programming and activities across the state. There are seven Regional Destination Management Organizations (RDMOs) that leverage state dollars generated by the TLT along with private and public resources to work with Travel Oregon to bolster the state’s tourism economy. The RDMOs submit regional plans that include proposals for the use of state dollars for the Regional Cooperative Tourism Program (RCTP) which are approved by Travel Oregon based on specific metrics and accountability standards that govern the program.
Regional Strategic Tourism Management Plans for each of the RDMOs were developed in alignment with Travel Oregon’s strategic planning process, RCTP Guidelines and extensive input from regional stakeholders.
Central Oregon
A high-desert playground for everything under the sun—skiing, hiking, climbing, cycling, fishing, rafting, golf—and in the shade too. Read Central Oregon's 17–19 plans here.
Eastern Oregon
Vast landscapes where history and adventure collide—along canyons, twisting rivers, alpine wilderness and lonesome ghost towns. Read Eastern Oregon's 17–19 plans here.
Mt. Hood & the
Columbia River Gorge
An outdoor wonderland home to a tremendous river gorge, scenic vistas, gushing waterfalls and the state's highest peak. Read Mt. Hood & the Gorge's 17–19 plans here.
View InvestmentsOregon Coast
363 miles of stunning public coastline—the stuff dreams are made of—dotted with lighthouses, fishing villages and dramatic scenery. Read the Oregon Coast's 17–19 plans here.
View InvestmentsPortland Region
A bustling urban core famous for its maker culture and ringed by diverse communities, forests, farms, rivers and rolling hills. Read the Portland Region's 17–19 plans here.
View InvestmentsSouthern Oregon
An ethos of arts and culture thriving in a land known for its wild rivers, deep caves and the awe-inspiring Crater Lake. Read Southern Oregon's 17–19 plans here.
View InvestmentsWillamette Valley
Woodsy cityscapes cradled by vineyards, forests and farms, inspiring crafters, adventurers and everyone in between. Read the Willamette Valley's 17–19 plans here.
View InvestmentsWhat's Next?
To learn more about the regions, what's happening now, what's planned for the 19–21 biennium and more—explore the Travel Oregon industry site at the link below.
Learn MoreContact Us
Want to get in touch? Contact the Regional Cooperative Tourism Program or one the RDMOs via email.
Harry Dalgaard Director, Regional Cooperative Tourism Program harry@traveloregon.com
Kate Sappell Project Manager, Regional Cooperative Tourism Program ksappell@traveloregon.com
Central Oregon
Kristine McConnell kristine@visitcentraloregon.com
Joey Hamilton joey@visitcentraloregon.com
Julia Theisen julia@visitcentraloregon.com
Eastern Oregon
Alana Carollo execdirector@visiteasternoregon.com
Mt. Hood & The Columbia River Gorge
Elizabeth Keenan lizzie@hood-gorge.com
Oregon Coast
Arica Sears icom@thepeoplescoast.com
Marcus Hinz director@thepeoplescoast.com
Portland Region
Amanda Lowthian amanda@travelportland.com
Megan Conway megan@travelportland.com
Southern Oregon
Bob Hackett bob@southernoregon.org
Brad Niva brad@southernoregon.org
Willamette Valley
Becca Barnhart becca@oregonwinecountry.org
Dawnielle Tehama dawnielle@oregonwinecountry.org
Tori Middelstadt tori@oregonwinecountry.org