Meet The Neighbors Video Series
We executed a video content series, called Meet the Neighbors, to help promote some of our lesser visited communities in the region. The goal of the videos was two-fold, to promote areas that would help spread the tourism use in our region, and to provide those smaller communities with video and photo assets that they could use for their own marketing and promotional purposes in the future.
The program was considered a success. The communities embraced their videos, even Cascade Locks used images from it for their own advertising. Bonus results included our videographers getting all six videos into rotation in the Hollywood Theatre at PDX Airport for the 2018 Fall and 2019 Winter Seasons.
Goals
The plan was to develop at least six videos that highlighted six communities in our region in a sustainable, responsible way.
The Mt. Hood and Columbia River Gorge Regional Tourism Alliance collectively chose the communities that would be highlighted. We then ran an RFP process to identify a videographer. Uncage the Soul was selected to help execute the campaign.
Results
Over 490,000 video views among all six videos shown on Facebook, Instagram, and YouTube. We had $6,500 allocated for social media advertising. This included promoting the videos as well as images that linked back to the Meet the Neighbors community landing pages. 4,796 Page views (landing page plus each community page).
Videos played at Hollywood Theatre at the PDX Airport from October 2018—the end of July 2019, approx 500 theatre viewers a day. Equals approx.: 151,500 people saw at least 1, but probably more, of the videos.
Moving Forward
The creative assets developed have already had legs beyond their original intention. We have been able to use the videos and images in media and travel trade pitches.
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