Eastern Oregon :

Photography Catalogue

To encapsulate the diverse and vast region of Eastern Oregon, EOVA worked with photographer Joni Kabana to build and develop a photography catalogue system that represents the four sub-regions of eastern Oregon:From juniper-covered deserts to snow-capped mountains, dotted with lakes, hot springs, rivers and falls, where every destination is a unique experience.

The photography catalogue system is an online database of easily accessible photos for a variety of marketing opportunities to increase destination development and support new attractions, trails, and events; continue strong marketing initiatives; and target marketing toward greater geographic coverage and lesser known destinations. The photography catalogue system will be a growing database for future photographs.

Image of a farmhouse, standing alone in a golden field of wheat.


Having an established photography catalogue system that represents the four sub-regions with high quality, print ready images will assist with paid media opportunities to raise the awareness and inspire overnight travel to Eastern Oregon. As identified from stakeholder feedback, having a photography catalogue system will help increase product development and to grow year-round tourism.


A photography catalogue system that represents the culture, heritage, and agritourism of the four sub-regions.

Two men in a friendly embrace, each wearing beaded garb typically associated with indigenous peoples.
A lone motorcyclist riding down an empty highway—flanked on either side by rolling hills of golden grass.

Moving Forward

Having a photography catalogue system will assist with future marketing efforts to increase the awareness of Eastern Oregon through paid media campaigns, and utilize print, digital and social media-relevant images to target audience and inspire more overnight travel throughout the region.

Back to Home Next Investment
You are currently viewing legacy content. To view the most current Biennium in Review, please click here.